Despite last year's decline in the global smartphone market, high-end smartphone models priced above US$600 recorded a 1% increase, accounting for 55 % of total market revenue for the first time in history. And at the forefront of this market is Apple's iPhone, with a 75% market share of high-end devices. But what is the secret behind the iPhone's success and will the competition catch up?
Success iPhone is the result of a combination of factors. First, Apple's reputation for durability, ease of use, and support for older systems has won it a loyal following among users. In addition, they have the company's commitment to in-house hardware development, including in-house developed kernels CPU, made it possible to maintain value and deepen the gap between Android models.
Apple's strategy of only launching one generation of iPhone a year is the same psychologically prolongs the life cycle of their products, which creates a feeling of exclusivity among users. Meanwhile, Android's open-source nature allows any manufacturer to customize the Android system, resulting in vast differences in model specifications and compromising hardware and software compatibility itself.
Looking ahead, rapid development in the Android camp could close the gap between Apple's chips and those used in Android devices. In addition, according to our data, iPhone sales increased by 6 % year-over-year, but the growth could have been higher if there were no production capacity issues. With the transition Qualcomm to the 3nm TSMC process and the new architecture can be the loyalty of users iPhone decrease in the near future, making it important for Apple to continue to innovate and stay ahead of the competition.
Which iPhone to choose in 2023?!
Last Updated 2024-04-26 / Affiliate Links / Photo Source: Amazon Product Advertising API
Apple's iPhone continues to dominate the premium smartphone market, but the competition is not resting. The iPhone's success lies in its reputation for durability, ease of use, and in-house hardware and software development. Thus, in the long term, he sees Google as his biggest competitor Pixel phones.
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