It seems that the Volkswagen ID.7 (model year 2026) has either undergone a slight facelift or received a more affordable limited version. Although it is formally a step forward, it is also a surprisingly noticeable step back – especially on the design level. Photos of the still unofficial models reveal an unusual combination of futuristic lines and classic “VW” decisions that seem panicky and inconsistent. Instead of enthusiasm, they raise many questions. Is Volkswagen flirting with Tesla's strategy and presenting a more affordable ID.7 – even though it is their flagship model?
Let's start with our eyes open: we expected a futuristic electric car that would scream "tomorrow", but we got a vehicle that quietly whispers "we are still a Volkswagen". The ID.7 for 2026 - either as a facelift or as a more affordable "limited" version - was revealed thanks to Slovenian dealers, who have already included it in the configurator and order for delivery in 2026. Its photos unexpectedly appeared found on the web portal car Net, which revealed the model before its official launch. And with that, we can't help but wonder: do Volkswagen really know what they're doing?
In terms of design, the ID.7 started out bold and futuristic in 2023, but it seems the brand has changed its mind in the meantime. It's as if the thought crossed their mind: "Electric cars shouldn't look too electric." The result of the 2026 redesign is noticeably more restrained, especially at the rear of the vehicle. This the new approach may be reassuring for traditional buyers, but it deprives the vehicle of the character and visual recognition that it would have from a Volkswagen electric showpiece expectedIt feels like they've taken a step back - much like Tesla did with its entry-level models - and stripped the vehicle of some of its modernity. Perhaps to cut costs, lower the selling price, or in direct response to competition like the Tesla Model Y.
Design: When Futurism Meets Conservatism
The original design of the ID.7 impressed with its sharp, clean lines, low silhouette and elegant shape that confidently radiated an electric future. The facelift for the 2026 model, however, dilutes this vision somewhat. The most obvious change is the rear lights, which now resemble the classic Passat - in other words, more restrained and traditional in design.
This is where the futuristic story begins to break down: Instead of using electrification as an opportunity for design boldness and a clear departure from the past, Volkswagen is clearly falling back on tried-and-true, safe aesthetics. Or – even more ironically – imitating Tesla, which they themselves once criticized.
The vehicle's rear – the space where the real "wow factor" should shine – is surprisingly restrained, according to the photos we've seen. Less striking, less clearly electric and consequently less prominent in the crowd of bold, futuristic models that are being brought to the market, mainly by Chinese manufacturers. Although some lines remain elegant and the proportions well-balanced, the overall design concept seems too cautious. It says: "We are Volkswagen." But perhaps it does so too directly – almost at the first glance.
– Where we would expect courage, we get compromise.
– Where character should have stood, a safety decision took over.
– And where Volkswagen could have announced a new design chapter, it stuck with the old script.
The rear is extremely conservative... and clearly a step towards cost optimization.
Interior and technology: back to the keys, but with...
Inside the ID.7 facelift 2026, there are noticeable elements that show that Volkswagen is listening to user criticism: the classic buttons and knobs on the steering wheel (those from the Passat) are returning, instead of relying solely on sensor surfaces and "lively" futuristic interfaces. Among other things, physical buttons for controlling heating (we hope, judging by the pictures), ventilation and climate control are also returning - which gives the user more tactile safety and less frustration in moments when you "can't find" the appropriate function on the screen.
Back there are the usual buttons, just like on the VW Passat.
However, here's a key paradox: if you want an electric car to feel like something new, then the interior needs to clearly communicate that. The return of physical buttons is a thoughtful and welcome step towards a better user experience, but if the overall ambience remains too similar to classic Volkswagen models from the past, it starts to feel like the change is more cosmetic than real.
The overall impression is further weakened by the feeling that savings were made with the materials. The fabrics and upholstery – at least from what I can see – seem simpler, almost like a step back. The interior lacks the real visual and tangible “EV-premium” identity that one would expect from a car that is supposed to represent the technological and design pinnacle of the brand. The ID.7 already does not stand out for its exceptional quality of materials, so any additional compromise is all the more noticeable – and disappointing.
Price: this is where the interesting part of the story begins
The official dealer price is available: 44,999 EUR (Source: car Net) for the car in the picture and information in the ad:
Volkswagen ID.7 Pro Limited Tourer 210 kW (2026)
Battery: 82 kWh
Power: 210 kW (286 hp)
Consumption: 14.4 kWh/100 km
Reach: 607 km (WLTP)
Drive: electric (BEV)
Gearbox: automatic
Body: station wagon, 5 doors
Equipment: Front Assist, Lane Assist, Light Assist, Side Assist, active cruise control, LED lights, heated seats, PDC, Keyless Go, etc.
Status: new vehicle, delivery in >30 days
Price: EUR 44,999 (non-binding retail price as of October 13, 2025) (Source: avto.net / Porsche interavto)
What is particularly interesting about all this? For the same configuration, we have obtained confirmation that the price is significantly lower than the price of the comparable previous ID.7 Tourer model before the redesign. This clearly shows that Volkswagen is clearly following Tesla's strategy: to offer an electric vehicle in the price range class around 40 thousand, which still provides everything the average electric car buyer actually needs. ID.7 thus becoming a direct competitor to the basic model Tesla Model Y.
That's why the rear lights – along with other design compromises – seem to have been one of the first items on the list of "cost-saving measures." Cheaper manufacturing means a lower final price, which now places this model in a significantly more competitive position in the electric station wagon class.
The fabrics and materials look remarkably similar to Tesla Standard materials.
Bottom line: misguided but understandably panicked
What can I say? I can only conclude: the ID.7 facelift 2026 is a solid step forward in technical and user terms, but due to its design safety and conservative decisions, it acts as a silent step back – at least in spirit. If I am sincerely cynical (and I usually am), I would say this: Volkswagen had the opportunity to shout “this is our electric flagship!”, but instead whispered “you know who we are”.
For buyers looking for an electric car with a recognizable brand, a reliable image and proven quality, the ID.7 still remains a good choice. But for those looking for something bold, new, with a distinct character and a clear story of the future, this model may leave the impression of untapped potential. The price will decide! And the price is interesting in the case of the ID.7 Facelift limited model!
