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Xiaomi SU7: surprises by entering the electric vehicle market

No player in the field of e-mobility

Xiaomi SU7
Photo: Xiaomi

Xiaomi, known for its phones and other devices, is now entering the EV market with the SU7. The move reveals Xiaomi's ambition to expand its portfolio and influence in the fast-growing electric vehicle industry.

Xiaomi, the global technology giant and renowned manufacturer of smartphones and various household gadgets, has now announced its first foray into the electric vehicle (EV) market with the launch of the SU7. This sedan will be available in three versions: the basic SU7, more advanced SU7 Pro and the top SU7 Max​​.

External dimensions SU7 they measure 4,997 mm in length, 1,963 mm in width and 1,455 mm in height, with a wheelbase of 3,000 mm. The model will be available with two wheel options, 19 and 20 inches, fitted with 245/45 R19 and 245/40 R20 tires. The base model SU7 weighs 1,980 kg, while the Pro and Max variants weigh 2,205 kg​​.

Photo: Xiaomi
As for the drive options, SU7 it offers rear-wheel drive with an electric motor that develops 295 hp, as well as an all-wheel drive version with a maximum combined output of 664 hp. The base model has a top speed limited to 210 km/h, while the more expensive models can reach up to 265 km/h. The base model uses of lithium iron phosphate (LFP) battery pack supplied by BYD, while the more expensive models use an NMC pack manufactured by CATL​​.

One of the unique features SU7 is its lidar system mounted behind the windshield, indicating advanced autonomous driving capabilities. The car also includes a camera on the B-pillar, which suggests the possibility of unlocking with facial recognition. The design of the SU7 is described as a mix of elements from McLaren, Porsche and Tesla.

The vehicle will be equipped with Xiaomi's operating system HyperOS, which was developed for use in both smartphones and cars. Interestingly, yes SU7 it will not be manufactured by Xiaomi, but by Chinese state-owned automaker Beijing Automotive Group Co., Ltd. (BAIC). Mass production SU7 scheduled to begin in December 2023, with scheduled deliveries beginning in February 2024​​.

With its strategy of selling products that are not always developed in-house, but often produced elsewhere and sold under the Xiaomi brand, Xiaomi has created a strong “Chinese export window”. It looks like a similar approach will be taken with the SU7, capitalizing on the brand's current reputation in the market​​.

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