Yves Saint Laurent is synonymous with sensuality, mystery and luxury. His fragrances are characterized by feelings of luxury, and in the case of Black Opium Eau de Parfum, obsession. That is why the perfume has been YSL Beauty's best-selling product for the past five years and is adored by everyone who crosses its aromatic path.
Black Opium perfume, founded in 2015 with actress Zoë Kravitz as ambassador, is officially the largest e-commerce brand for YSL Beauty. And over the years, the fragrance has become more and more popular. It's only in 2019 Black Opium Eau de Parfum sold amazing 887 bottles per day. Even this year, although it is a very different year due to the circumstances, the fragrance has seen a sharp decline in sales since March 2020.
YSL 2020 Holiday EditionYSL Black Opium Holiday Edition 2020
That's why YSL paid special attention to the holiday collection Dress Me Wild, part of which is also popular Black Opium perfume. Gold and glitter have always been part of the DNA Yves Saint Laurent, to which the distinctive leopard print style has been added. The famous perfume has become bolder and sexier than ever in a special holiday collection. Warm shades of the fragrance that reflect the pulsating energy of the party, shine in the round transparent central part of the bottle. Oriental gourmet perfume new generation, enriched with the first overwhelming note of irresistible black coffee fragrance, in a feminine perfume with the intoxicating scent of white Arabian jasmine flowers and orange blossom absolute. A charge of pure energy for instinctive, an urban heroine, wrapped in vanilla and night patchouli.
YSL 2020 Holiday Edition Black OpiumWild party with Black Opium and Zoë Kravitz
Elegant and powerful in her black velvet shirt that represents the basics a touch of Yves Saint Laurent's femininity, moves like a cat. Her shimmery smoky eye style is both charming and powerful. Provocative. A bit dangerous. Are you ready to follow her into the night? With the irresistible allure of a flashing red magnetic door - it's a circle from a perfume bottle Black Opium the one who leads her into the night? – confidently enters the endless hypnotic and dazzling red corridors with huge shiny speakers and mirrors. She is Zoë Kravitz, a woman with an attitude, in the fragrance's new holiday campaign Black Opium.
Zoe KravtizHoliday party with the craziest mood of the season. Top secret. Totally wild. As she enters a red cave full of nocturnal creatures with glittering glitter, all eyes are on her. Dancers move and create a transition. She charms. She is determined. She has a mission. He approaches the center of the party and enters the red circle. Alone. She is the one in control. Her hunt is about to end: the object she's always been aiming for is slowly revealed. A huge pyramid-shaped sculpture made up of glowing, fiery red speakers. Futuristic Christmas Tree, full of tempting gifts …
There is also a present for her. The only thing he longs for… Her Black Opium Eau de Parfum. In a subtle homage to the original 1977 campaign for Opium, which was shot in Yves Saint Laurent's Asian salon, Zoë made herself comfortable on a velvet sofa. Relaxed and satisfied, she disperses hers Black Opium, inhale ecstatically the overwhelming scent of black coffee for a new charge of energy, imbued with enchanting white flowers. One coat of Black Opium fragrance and the party gets wild. Her allure is irresistible as she sways back towards the unruly crowd. Eyes meet. Heads are turning. Bodies are touching. The party is at its peak. The creatures of the night are her entourage. As the music drums, she sensually dances at the craziest party of the year under the hot red lights of the Black Opium club in a big red circle representing the design of the bottle. She is the party queen. The center of attention, looking you straight in the eye. He's not afraid to stand out. He lives on the edge because he is boldness her way of life.
Kaia Gerber is the face of the Holiday 2020 campaign
In the Holiday 2020 press campaign Dress Me Wild, shot by David Sims, stars as a makeup ambassador for YSL Beauté Kaia Gerber. Dressed in a black leather jacket, she listens to the call of the wild while holding an eyeshadow palette on her shoulder as a small speaker Holiday 2020 Couture Color Clutch Palette. It rages outward, it rages inward, it rages always and everywhere.
