Fashionistas from all over Europe gathered in Berlin as part of Fashion Week for the European presentation of the new line of EQT shoes, which Adidas announces as the sports "lifestyle" shoe of 2017. City Magazine exclusively from Berlin.
2016 was extremely successful for adidas, as the "buzz" around their products only intensified. Models such as these have come to the fore Yeezy, NMD, Tubular ..., which slowly supplanted the legendary ones Stan Smith, Superstar and other classic models that are so important to the brand. The treasure trove of legends is at the brand adidas so great that there will be no shortage of inspiration from the past that can be mapped into the future. EQT it is one of the most traditional lines of Adidas, which brands with three stripes in a year 2017 promises additional momentum. With its width, i.e. several different models, it will surely drive every fashion enthusiast crazy. Traditionalists who are EQT knew in the 90s, they may choose refreshed ones - new and a bit more classic EQT. Younger people will choose the slightly more futuristic ones, which have little in common with the old line, but are just as bold and different for today's time.
Just like they were years ago 1991 the original EQTs, which are a symbol of a revolutionary time. There is a lot to choose from, as there are as many as 9 different models of the line EQT 2017.
Acquaintances and those you met with EQT in the past, you will first notice that the typical green color has disappeared EQT, the so-called turbo green, which was replaced by turbo red. A color that is on the opposite side of the 360-degree color scale and represents the absolute opposite of green, but at the same time retains that signature neon boldness. In this way he emphasizes DNA this line of shoes in a subtle and sophisticated way.
Of course, there are technologies that are adidas in recent years have helped make it the number one brand: technology Boost cushioning and revolutionary Primeknit material, which fits the unique shape of the foot down to the last fiber, while at the same time allowing for a bolder design. These are technologies that have changed both the production process and the durability and durability of sports shoes in recent years adidas.
Everything that is essential, nothing that is not
Below the above slogan is the year 1991 EQT line heralded a revolution. To make a shoe that has only what is absolutely necessary. In the 90s, definitely an idea that was extremely bold and ahead of its time. But the slogan also strongly characterizes today's time, where good design is based precisely on the philosophy of simplicity. And that seems to be the shoe line's mission EQT caught up with the times.
Gallery - adidas EQT 2017 model line
City Magazine - exclusively at the EQT Berlin event
City Magazine was the only Slovenian media to follow the presentation of the EQT Launch shoe line in Berlin as part of the Mercedes Benz Fashion Week Berlin. And captured the urban pulse of the hottest fashion brand adidas right now.
More information:
adidas.com/eqt
