Adidas Originals and Timex present retro sustainable watches at a higher level

With the "Time for me" campaign, Adidas Originals, together with the American watch manufacturer Timex, outlines a dynamic, often spontaneous attitude towards the lives of young creative people. To this end, the sports equipment manufacturer presents four models of watches that come to the market in many trendy color combinations and somehow completely different styles.

Adidas creates awnings and often maps them to all segments. This time he tackled timepieces in collaboration with Timex. Joining forces, adidas Originals delivers a brand new range of watches inspired by today's creative generation. In the campaign entitled "Time for me", both brands advocate for young creatives, strengthening their unique personalities and ability to express themselves.

Adidas Originals X Timex Collection
You can choose between two analog and two digital watches, all of which represent the street style of young creative people, yet each follows its own unique approach.

Solar powered models Sustainably Strapped – Project One and Game On The Go – Project Two they have a belt made of biological resin and a casing made of recycled plastic.

Photo: Adidas – Sustainably Strapped – Project One

Hour Game On The Go – Project Two it has an Adidas logo embossed on the dial. The sporty retro model made of recycled plastic fits perfectly into the lifestyle and environment of modern creative people: the minimalist watch looks just as good with a street style look as it does with a casual office outfit.

“Game On The Go – Project Two” combines street style with everyday comfort.

Concrete Junglists - Digital One GMT is a multi-function watch that not only shows the local time but also the time of another time zone. It has a contrasting translucent case and bracelet.

“Concrete Junglists – Digital One GTM” symbolizes the “Young Creative Lifestyle” that is at home in the urban jungle.

Reeewind Time – Digital Two it has a metal body that comes in five different colors and with a choice of rubber or metal straps.

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Photo: adidas “Reeewind Time – Digital Two” combines the digital retro vibe of the 80s with a modern upgrade.

"The new collection is the place where the development of design and the functionality of watches meet," Giorgio Galli, Chief Executive Creative Officer of the Timex Group, said at the launch of the watches. "This collection, which tells a story of purpose and achievement, is an important part of self-expression and self-awareness."

Comprised of four different styles in vibrant colors, the collection combines adidas Originals streetwear aesthetics with Timex heritage style. “Concrete Junglists” is a watch dedicated to urban creatives who live life in the concrete jungle. The second is “Reeewind Time”, which combines a retro design from the 80s with a modern twist. The third watch in the collection is called “Sustainably Strapped”, which means that Timex is taking design back to its core, using sustainable materials and running on solar energy. The final design is "Game On The Go", which draws inspiration from the streets as an everyday home for young creators. The colors switch between vibrant adidas blue and green to classic silver and black, alongside stylish monochrome versions.

All watches from the new “Time for Me” collection will soon be available online at Adidas and in Adidas Originals stores. They cost between 69 and 99 euros.