When top sports brand ASICS and Danish design house HAY come together, we can only expect the best. Their latest ASICS x HAY collaboration, presented in spring 2024, is a true tribute to the color and creativity that both brands bring to the market.
New collection ASICS x HAY brings freshness and innovation to the world of sports fashion. Designed in collaboration with the HAY design team, the shoes combine recognizable ASICS technologies with HAY's vibrant color palettes and contemporary design. The collection includes a variety of designs that boast bold color combinations such as light blue, neon pink and emerald green.
Inspiration from Scandinavian design
HAY, known for its minimalistic and functional Scandinavian design, has breathed new life into classic ASICS models with this collection. The result is shoes that are not only visually appealing, but also extremely comfortable and functional. The use of sustainable materials and advanced manufacturing techniques further emphasize both brands' commitment to innovation and quality.
A collection for everyone
This unique collection is for everyone who appreciates both style and comfort. The shoes are suitable for various occasions, from everyday walks to intense sports activities. With them, you can express your personality and stand out from the crowd, regardless of where you are.
First reactions and expectations
The first reactions to the collection are exciting. Many fashion critics and footwear lovers have praised the combination of bold colors and cutting-edge technology. The collection is expected to sell out quickly as interest in the ASICS x HAY collaboration is extremely high.
Where and when?
The collection will be available in selected HAY stores and retailers in Europe from 28 June and in the APAC region from 1 August. Prices start at €120 for the sneakers, €45 for the Weekend Bag and €22 for the Everyday Socks.
