How do you successfully promote a horror movie starring a devil's baby? While most movie houses opt for classic promotion through TV commercials, trailers and large posters, Thinkmodo has come up with a new and highly original way of advertising Devil's Due.
A terrifying baby was sent to the street, scaring passers-by New York and created one of the most watched videos this year. The baby doll took four days to create, and the finished product is Devil Baby, which at first glance everyone easily mistakes for a real devil's child and which turned out to be an excellent marketing move. The reactions of passers-by are priceless and the video has been viewed more than in just a few days 25 million people. The promotion was definitely a success, and the film is attracting attention even before its premiere, which will take place at the end of January.
A little "loaf of horror" they produced approx 200 hours, the realistic appearance of the skin is due to the use of silicone, the hair is actually goat hair, and the sounds the baby made came from an iPod connected to a transmitter that sent signals to speakers hidden in the stroller. The child and the stroller were controlled via a remote control, and the video was taken while it was on the streets New York polar cold prevailed and caused quite a bit of inconvenience during filming.
A baby, who loudly cries and vomits may not be anything new and scary to most parents, but Devil Baby has scared even the brave with his Satanic appearance and screams. Eli Roth, the film's producer Devil's Due, described the horror movie as smart, fun, creative, innovative, and above all, very, very scary, but probably not in the way that the publicity stunt was.
