The BMW i Vision Dee is a concept vehicle developed by BMW and unveiled at the 2023 Consumer Electronics Show (CES). It is a mid-size sedan with a focus on digital technology and its integration with the driving experience. The name "Dee" stands for Digital Emotional Experience, and the car is designed to create a stronger bond between people and their cars by using advanced digital features that go beyond what is currently available in terms of voice control and driver assistance systems.
One of the key features BMW i Vision Dee is its Head-Up-Display that spans the entire width of the windshield. This makes it possible to display a variety of digital content, including driving-related information, communication system content and even augmented reality projections and virtual worlds. The Head-Up-Display can be controlled by shy-tech sensors on the dash, allowing drivers to choose how much digital content they want to see. Group BMW has perfected the use of Head-Up-Display technology over the past two decades and plans to make the extended version featured in the Vision Dee available in NEUE KLASSE models from 2025 onwards.
Another outstanding feature of the Vision Dee is its ability to change the exterior color through color changing technology. The car can be customized in up to 32 different colors, providing a unique and personal experience for the driver. In addition to visual appeal, color changing technology also has practical applications, such as improving the car's visibility in different lighting conditions or helping it blend in with its surroundings.
BMW i Vision Dee also includes a function called BMW Mixed Reality Slider, which allows drivers to choose how much digital content they want to see on the Head-Up-Display. The five-step selection ranges from analog display to entering virtual worlds, and dimming windows can also be used to gradually fade reality. This creates a new dimension of driving pleasure for the user and enables a fully immersive mixed reality experience involving multiple senses without the need for additional tools.
In addition to advanced digital features, i Vision Dee also has a customized welcome script that combines graphic elements with voice commands. Figital car icons respond to voice commands and can be used to interact with the car's systems, creating a seamless and intuitive experience for the driver.
Overall, the BMW i Vision Dee is a glimpse into the future of the company's products and the importance of digitization for future vehicle generations. It is designed to combine hardware and software in a way that turns the car into an intelligent companion, creating a fusion of virtual and physical experiences for the driver. The car's advanced digital features, expanded Head-Up-Display and color-changing technology add to its futuristic design and performance, making it a truly innovative and exciting concept car.