The 26th Slovenian Advertising Festival (SOF), the most important annual event of the marketing and communication profession, invites you to Portorož on April 6 and 7. The festival remains in an elite location in a beautiful seaside environment, and will explore the importance of the human factor in advertising.
SOF 2017 (Slovenian Advertising Festival) returns to Kempinski Palace Portorož between April 6 and 7. The program part of the festival, with the main theme 'Human factor in advertising', will bring participants a new perspective on marketing and communication and the broader marketing profession. Years ago, advertising was considered a prestigious profession and in some cases even a part of popular culture, but today it is faced with countless challenges. Even a good idea can fail at countless points if we don't realize how important the human factor is in the multifaceted advertising process. SOF 2017 will focus on self-examination and understanding of the roles of individuals with the aim of raising the profile of the profession and giving it the importance it deserves.
Happiness is not a monolithic emotion, it is a combination of several factors and sometimes it is not the result of big, extraordinary things, but a mixture of details and coincidences that we come across and that bring out the most pleasant feelings. All too often we look for it in hard-to-reach places, but in truth we have it at every turn. And it's not just in someone else's smile or nice words, it's hidden in such banal sayings that you yourself will be surprised.
They say the zombie apocalypse is just around the corner, but if you look around a bit, it's been here for a while. Looking at the crowded streets of major cities, it sometimes seems that the walking dead are walking on the sidewalks instead of people. Such people have already become known as zombie pedestrians, as they walk without a sense of direction, and their attention is focused on the smartphone screen instead of what is happening around them. This is just one of the proofs that we have become addicted to smartphones.
Are you throwing away your youth? Read on for 27 things you should do while you're still young, or you'll spend the rest of your life lamenting the missed opportunities. One should enjoy it while one is still young, the elders like to say. But why?
On April 12 and 13, 2018, the Slovenian Advertising Festival (SOF) will highlight the contribution of the advertising industry as a whole with the theme "Celebrating creativity, celebrating business!". The central national event of the advertising and wider marketing profession is once again inviting you to listen to many local as well as international speakers in the heart of Portorož, at the Kempinski Palace Portorož hotel.
Mali Morgen oder / Plošcad / predavanje & koncert
19.00 - Predavanje: Miha Zadnikar - Druge godbe
21.00 - Sunshine ...
Did you know that the reason the first Macs were so successful was because Steve Jobs took calligraphy in college? Apple computers were the first with beautiful typography. Or, did you know that Samuel Morse, the man who invented the Morse code, was actually a big dick? When he ran for mayor of New York, he ran his company under the slogan "No immigrants, no Catholics." What if Nikola Tesla hated pearls? You can find these and many other interesting facts about inventors that you certainly don't know yet in the attached video.
Ambient Ljubljana is the largest trade fair event in the field of furniture industry in our country. He has been monitoring the development and achievements of this industry for more than 20 years. In one place it is possible to get an overview of all this offer, and at the same time to get an impression of what role design plays in product planning. The Italian company Miniforms is coming to Ambient Ljubljana 2017 as a special guest this year.
Since 2007, March 28 has hosted Earth Hour, an environmentally sustainable campaign, when the lights around the world turn off for 60 minutes at 8:30 p.m. local time. With this move, individuals, countries and local communities draw attention to the necessity of fighting climate change. It is a global initiative organized by the World Wide Fund for Nature (WWF) in which everyone can participate.
The media world has changed a lot – the passive follower 'from the street' has turned into an active content creator who has become, so to speak, a competition to traditional media. And how much space can we devote to it? How loud can he speak? How do its contents affect public opinion? You will get answers to your questions at the 28th Slovenian Advertising Festival (SOF), which will draw the line between social and traditional media in the context of lectures by Slovenian and foreign speakers. The best advertising works will also be awarded, and the participants will exchange knowledge and experience and meet colleagues from the advertising world for the first time or again.