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Column: The Decline of Brands – Why Your Logo Will Be Worth Exactly Nothing in the Age of Artificial Intelligence

Your precious logo and that vaunted 'brand story' you've poured thousands of euros into to make you feel important? I have bad news. In five years, they'll be worth exactly nothing. When artificial intelligence starts shopping for people, it won't be looking for your expensive prime-time TV commercial. It'll just be looking at raw data. And if the algorithm can't see you, you're dead in business. That's the demise of brands - caused by the AI algorithm.

Personal finance A man's world Artificial intelligence

Anatomy of Slovenian Decline: When a Nation of Servants Buys Tickets for the Titanic

If aliens were to descend to the sunny side of the Alps today and observe our daily lives, they would write the following in a report to the Galactic Federation: "This is a tribe that believes that wealth is created by laying Knauf and that the pinnacle of civilizational achievement is a vacation allowance."

Artificial intelligence

Apple ft. Google: Apple has admitted defeat and why is marriage to Google the only solution for your iPhone?

Apple has just admitted defeat. And it's the best news for your pocket computer, which you affectionately call your phone. Siri will finally stop being that "special" cousin you don't trust to even cook eggs, let alone organize your life.

Photo & Video

Fujifilm Instax Mini Evo Cinema: A time machine that prints video – and it's the best nonsense of 2026

Let's face it, nostalgia is a drug. And no one sells it better than Fujifilm. Just when I thought we had reached the peak of hipster absurdity with $500 cassette players, the Japanese said, "Hold my beer." They introduced a camera that looks like a 1960s gun, records video like a digital camera, and then prints it out. Yes, you read that right. It prints video. If that's not the definition of technological hedonism, then I don't know what is. But you know what? I fucking love it.

Gadgets

Xiaomi Mijia Washing Machine Pro: Super Electrolysis and HyperOS – Is this a Super Athlete for Your Laundry?

Xiaomi has launched the Mijia Washing Machine Pro, a 12kg capacity monster that uses super electrolysis to destroy stains and connects to HyperOS. It's not just a washing machine, it's a technological statement.

Gadgets

Satechi: Premium minimalism you can fix yourself (and actually afford)

At CES 2026, Satechi introduced something that is becoming a refreshing anomaly in the tech world: aesthetically pleasing aluminum devices where changing the battery doesn't require an engineering degree or a trip to the service center.

Smart phones

Finally revealed: This will be the new Samsung Galaxy S26 (and one detail will make you angry)

Samsung is raising the bar again. Not with flashy revolutions, but with a quiet but deadly effective evolution. The Samsung Galaxy S26 series, which will see the light of day in late February, promises a return to what really matters in a smartphone: a premium user experience wrapped in a body that is a pleasure to hold in your hand.

Audio

Klipsch Atlas: The grand return of an American legend that will bring real rock'n'roll to your ears again

Klipsch is back in the game. After years of silence, when we thought headphones had been left to the soulless tech giants, they dropped a bombshell at CES 2026 in Las Vegas. The new Klipsch Atlas series brings three models that promise to finally let your ears hear music the way it was recorded – with balls, detail, and that signature American arrogance that we love so much about Klipsch.

Artificial intelligence

Ending Domestic Slavery – LG CLOiD: The Robot That Promises to End Domestic Slavery

Let's face it. Nobody—and I mean nobody, except maybe those weirdos who enjoy ironing shirts on Sunday nights—loves housework. Doing laundry is a 21st-century Sisyphean task; you're barely done before the basket is full again. And don't even get me started on the dishes. But LG says that's the end of that. It's called CLOiD, and it's probably the first thing on four wheels in a long time that's excited me more than the new Porsche 911. Why? Because you can't send a Porsche into the kitchen to make you a sandwich, and the LG CLOiD apparently can.

Audio

Harman Kardon SoundSticks 5: An icon that has finally grown up into a sound system for your living room

Speakers tend to be boring. They're black boxes that we try to hide behind potted plants or shove on a shelf where they collect dust. And then there's Harman Kardon. In 2000, they created the iconic SoundSticks with Jony Ive, which found a place in the MoMA museum. Now, a quarter of a century later, the fifth generation is upon us. The Harman Kardon SoundSticks 5 are no longer just "computer speakers." With an HDMI ARC input and a serious audio upgrade, they've become a legitimate (and much sexier) alternative to your soundbar.

Gadgets Gaming

ASUS ROG Xreal R1: Throw the TV out the window, here's a 171-inch display you carry in your pocket!

Gaming on the go has long been a compromise. You've either been staring at a tiny screen that required an eye doctor, or you've been lugging around a laptop that weighs as much as a sack of cement. ASUS and Xreal have just said, "Enough!" and offered us a third way. A way that makes you look like a cyborg but feel like a king. They are - ASUS ROG Xreal R1.

A man's world Artificial intelligence

The third lane of the highway is a journey back in time: Why are we building barns in the age of spaceships?

The year is 2026. While DARS and government buildings are still sweating with excitement over the drawing of a third lane on the Styrian motorway and dreaming of hectoliters of new asphalt on the same route, which has already been dug up a hundred times, I have the unpleasant feeling that I am watching a repeat of a very bad historical drama. This national enthusiasm of ours for the expansion of the motorway at a time when technology is redefining the very essence of movement is exactly as if in 2007, just a day after Steve Jobs showed the world the first iPhone, the Nokia board of directors had called a crisis meeting, at which they would have decided with all seriousness and strategic enthusiasm how to squeeze two additional keys onto the physical keyboard for faster typing. A completely missed point that will serve as an example of expensive myopia in economics textbooks. The third lane of the motorway is a way back in time. Let me explain why!

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