Tatum 4 is not just Jordan's latest masterpiece, but a visual and technical manifestation of the rebirth of Jayson Tatum - a player who decided that average just wasn't for him.
Recreation
NikeSKIMS is a fashion fusion that sounds like a catwalk fantasy, but is actually a reality that is redefining how women wear sportswear today – and why. If sportswear was once the domain of airy T-shirts and stretchy leggings, now we have a whole new system of dressing. One that is not only for sweaty hours in the gym, but also for espresso meetings after Pilates and decisive steps through everyday life.
The second signature sneaker from Anthony Edwards, one of the most exciting NBA players today, is here. And it's not just for running around the court - it's a manifesto of confidence, speed, and fearless play.
With its new Alphafly 3 Premium sneaker series, Nike proves that the future of running can draw inspiration from a nostalgic past – specifically, from an era when mustaches were long, workouts were brutal, and suede was mandatory running gear.
When Swedish ease meets American drive: the new UNNA x HOKA Speedgoat 2 running sneaker collection is not just a step forward – it's a stylish leap into the future of personal transformation.
The 2025 World Athletics Championships in Tokyo won’t just be about medals and records – Puma has announced its own revolution. The Puma FAST-XP collection is not just another line of sneakers, but a manifesto of speed, innovation and audacity. If sneakers have ever dreamed of becoming a spaceship, this is their moment.
What to wear to the gym and brunch this fall: H&M Move presents the new 2025 collection that we love
The new H&M Move collection is not just sportswear – it's a uniform for everyone who lives in motion and style. In autumn 2025, the yoga studio is the new catwalk, and brunch is a mandatory extension of the workout.
For a quarter of a century, The North Face Borealis has been synonymous with a reliable everyday pack that can go anywhere—from city streets to lecture halls. But now, for its 25th anniversary, the legend has a new chapter: the Borealis Trail. This version takes everything we loved about the original and transforms it into a day-hiking machine that’s unafraid of muddy trails and rocky climbs. Is this a pack that will still reign supreme in your lifestyle? Let’s take a look under the hood—or rather, under the zipper.
Nike and Spotify: The new global campaign “Make Moves” is designed for a generation that listens to music during everything from running to showering, encouraging teenage girls to find joy in movement, whether they’re wearing gym gear or pajamas.
Nike introduces the Kobe 3 Protro – a technically upgraded classic that blends Kobe Bryant’s legacy with the demands of the modern court. In a Halo livery, it’s ready to captivate a new generation with the Mamba Mentality.
When Pharrell Williams enters the world of sneaker design, it's not a question of if something will be different - it's how far he'll go. This time, with adidas, he's unveiling a new take on the Adistar model - a futuristic, organic, almost biomorphic silhouette called the Adistar Jellyfish.
Walking is probably the most accessible form of exercise we know. You don't need a gym membership, special equipment or excuses - just your legs and a few minutes of your time. For years, the number 10,000 steps a day has been touted in the health world as the holy grail of well-being. But it's not a scientific miracle, but a marketing gimmick - the invention of the Manpo-Kei pedometer in the 1960s in Japan. Why is everyone talking about a new type of walking today - Japanese walking?