Pivovarna Union, in cooperation with young musical groups, is preparing a very special musical interactive experience in the very center of Ljubljana. The "live" action starts in a good three days!
On Slovenska cesta, next to the Pošta stop, five young groups will be on selected days with citylight billboard, improvisationally singing to passers-by and fighting for their place under the spotlight. EMPIRE, SUNSHINE & THE LOUD CLOUDS, MRFY, MOM SAID and DANDALION CHILDREN are groups that thrive on our and foreign stages with original compositions and arrangements of already known hits. This time they are in for a real musical treat, as in addition to playing their own music, they will be writing lyrics about passers-by on the spot.
This one unique and innovative approach to use the "citylight" advertising space, this time he will offer us entertainment and brighten up the June afternoons in in the center of Ljubljana. The transmission of the entire event will take place at three citylights on Slovenska cesta and on the Union Brewery website. With every live stream there will be special surprises for passers-by and those who support the bands, so it's definitely worth stopping by or casting your vote of support online. Bands will also be happy to like and share their performances on social media.
The end of the campaign will put the winning group live in front of everyone Slovenia in the first ad with live music, viz 07/05/2016 at 19:40 on POP TV. With direct transmission from Union Pubs, where we expect many encouraging visitors, the group will fit into the advertising block and play live music for the "Kralj Matjaž" advertisement of the Union Brewery.