H&M Studio SS20: the beauty and power of freedom

Starting tomorrow, February 20, you will be able to buy the H&M Studio SS20 collection exclusively on hm.com. Her inspiration is the culture of surfing, and the collection perfectly embodies the border between natural or raw and refined.

In the collection H&M Studio SS20 they mix with each other natural and refined materials, such as shiny metallic shades and futuristic accessories: all this for a curious, colorful and brave woman.

For this year's Studio spring/summer 2020 collection, the design team went to the Swedish island of Gotland, where they found their inspiration. A landscape reminiscent of the one on the moon, and freestyle surfing culture, are thus the basis for H&M Studio SS20. They designed light, airy silhouettes, resorted to bright prints and perfectly mixed textures.

"The inspiration for this year's collection is freedom; the beauty of freedom, the power of freedom,” adds Linda Wikell, the collection's concept designer. H&M Studio SS20 will be available exclusively on hm.com and in selected stores Worldwide, and prices fluctuate from 14.99 euros to 149.00 euros. More will be added to the collection in May light kaftans and athletic swimwear.