SEINZ.: the first 100% men's dm brand

The belief that taking care of the body, health and good looks is only the domain of women has long gone beyond its limits. Among men, the proportion of those who regularly include cosmetic products for body care in their morning and evening routine is steadily increasing. dm is thus launching its first 100% men's brand, SEINZ.

An exclusive brand SEINZ. is the first 100% men's dm brand, which offers male grooming, shaving and styling products. Their recognizable minimalist black and white design symbolizes bravery, freshness and developed style, which is why every man who emphasizes his character at the level of personal hygiene and style in his daily life will include it in his daily beauty routine.

Grooming isn't just a fad, it's a way of life.

Shampoos, shower gels and deodorants and facial care for dry, sensitive and oily skin, and also special products for shaving and beard care contain carefully selected natural ingredients such as sandalwood, mint and coriander, but you will find them in packaging with at least 94% share of recycled material, which will satisfy all the requirements of a modern and ecologically conscious user.