Again this year, Forbes magazine released the list of the most valuable brands of 2015, where we will take a closer look at which fashion brands managed to make it to the list of the 10 most valuable. Are the results surprising you?
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Every year, Kantar Worldpanel compiles a ranking of the brands for which our customers demanded the most. The Brand Footprint survey covered the shopping habits of 74 percent of the world's population and 15,000 brands in 44 countries. These are the most popular brands of 2016.
Did they steal an idea or two from you too? Did you know that this is a very common practice today? The proof is these cases where large corporations have stolen the artwork and designs of smaller artists. They don't lack money, is the lack of talent to blame?
In recent years, an increasing number of celebrities and influencers are launching their own brands and thus "enticing" their followers to buy. What 82% customers namely, he decides to buy based on the recommendation of an influencer. While more and more influencers are offering sustainable fashion products, consumers are increasingly concerned that some influencers are encouraging an unsustainable addiction to fast fashion. In doing so, we should not overlook the fact that with the presence of chemicals, we are also poisoning our clothes little by little.
The brand also gets its identity with the name, which is one of the carriers of the overall image. The name is the first impression of a certain brand, so it is important for companies operating in the international market to find out what the name means in another language, otherwise they may be compared to something similar to what happened to these brands...
Are you afraid that you will buy a fake every time you intend to buy products from prestigious brands? Thanks to the latest Aura platform, you will FINALLY be able to forget the fear, because this platform separates fakes from the original!
Companies spend large amounts of time and money trying to personalize their brands, because in this way they want to get consumers to take them as their own and see them as friends. Have you ever wondered what your fictional friends look like in real life?
7Brands recently explored the roots of brand names. So what do they mean and what stories are hidden behind brands such as Nike, Durex, Nintendo, Jägermeister, Volkswagen and others, read in the article.
Calorie Brands is an Instagram profile that features redesigned logos of well-known brands that offer various food products. But it is not a classic change of logo, instead of the famous name there is the number of calories that the product contains. According to the creators, this is how logos should look in order to help you achieve your body goals.
What if the appearance of the logos was influenced by the brand's products? You know the one where the McDonald's boss forbade his family to eat McDonald's food, because it can be seen from miles away that it is unhealthy. Industrial designer Marco Schembri decided to show the world what famous logos would look like if they were influenced by the products they represent. Guess what happened to the famous letter M that represents McDonald's?
Women and girls born between 1980 and 2000 are highly influenced by brands, according to teen magazine Teen Vogue. According to the research, female shoppers of this type are expected to be even more inclined to buy items from well-known brands in the next five years and increase the share of personal expenses between 20 and 25 percent.
Did you know that Nutella, Porsche, Ikea, Nike, Adidas, Volkswagen, etc. are brand names. Pronounced wrong all your life? Read on to learn how you should actually pronounce them.