This year, the Swedish fashion giant H&M is collaborating with the fashion designer ERDEMO, who is loved by both fashion lovers and celebrities. The collection will be available from November 2 online and in selected stores. Here is a unique "lookbook" that will reveal what you can expect from this long-awaited women's and men's collection.
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Who will Swedish fashion giant H&M collaborate with this year? With well-known London designer ERDEMO and visionary director Baz Luhrmann, of course. The exclusive collection will be available in selected stores and online from November 2. Read on to see what the ERDEM x H&M fashion collaboration promises.
Fitting rooms are an important, if not the most important, part of any clothing store. It is a place where the customer decides whether the clothes he tried on go home with him or not, so the lighting there and the placement of the mirrors are also important. Many brands therefore do not leave anything to chance, and as a Russian blogger found out in her experiment, who took selfies in 11 different wardrobes in the same task, everything inside the brand looks quite different than outside it.
The Weeknd's Spring Iconic Pieces represent a full wardrobe of key men's pieces curated by one of the world's most famous artists. The collection features a combination of military and streetwear silhouettes with mesh lines and brings together this season's most important key pieces. The collection will be available from March 2 in all H&M menswear stores and online.
As part of the Studio S/S 2017 collection, H&M is introducing 'See Now Buy Now', bridging the gap between retail and the catwalk, allowing shoppers to shop the collection straight from the show. The H&M Studio collection will be presented to fashion enthusiasts on March 1st during Paris Fashion Week at H&M's first 'See Now Buy Now' fashion show. The products will be available to customers in the online store immediately after the end of the fashion show, and in selected stores from March 2. At the fashion show, not only women's clothing will be presented, but for the first time also the entire men's collection.
H&M entrusted the shooting of its Christmas ad this year to film giant Wes Anderson, the director behind films such as The Grand Budapest Hotel, The Magnificent Tenenbaums, The Wonderful Fox and Life Under Water. It is a short film starring Oscar winner Adrien Brody.
Swedish fashion brand H&M continues to make sure you're walking around in the latest fashion and best dressed at the party. Namely, she presented the collection The Party Edit: Rays of Light, with which you will absolutely shine at any party you enter. Literally. The game includes glitter, satin and metallic shine.
After the real hysterical Balmainia caused by the collaboration between Balmain and H&M, a new crazy experience awaits us, as this time the Swedish giant will collaborate with none other than the Parisian fashion house Kenzo. Take a look at the Kenzo x H&M lookbook and remember the date November 3, 2016, when we will be able to treat ourselves to a piece or two at Čopova in Ljubljana.
David Beckham, Kevin Hart and H&M have joined forces once again. The former football great, who is now considered a style icon, shot a new ad for the Modern Essentials collection, from which he selected some of his favorite pieces. Are you wondering which pieces from the H&M Fall/Winter 2016 collection she swears by? Check below.
H&M and the French fashion house Kenzo have revealed the first fashion pieces that are the fruit of their long-awaited collaboration. Let's see what awaits us in H&M stores this November.
The film, which is part of H&M's For Every Victory campaign, celebrates the power of sports and self-belief to transform people's lives. The collection is already available in stores and online.
Summer is coming and H&M wants you to be dressed in the Beat the Heat summer collection. The central motif of the new collection for summer 2016 is floral prints and monochrome and striped pieces.