The new H&M Studio spring-summer 2023 collection emphasizes drama and glamour

Photo: H&M
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In the H&M Studio 2023 collection, premium basic pieces and exceptional evening wear meet. Inspired by Hollywood goddesses of the Golden Age and modern megastars who have opted for the "go big or go home" style, the collection combines raw wearability with radical glamour. Extroverted evening pieces and beautiful outerwear mix with leisure pieces, fashion accessories and a capsule selection of clothing.

With key pieces H&M Studio 2023 all eyes will be on you. The women's collection consists of sensational evening dresses, complemented by star outerwear that really impresses: an oversized trench coat, a leather biker jacket and a faux fur jacket that exude confidence. Modern denim and casual casual wear also provide maximum elegance with minimal effort, along with gorgeous fashion accessories such as sparkly ankle boots, pearl underwear and statement sunglasses.

Photo: H&M
Photo: H&M
Fashion is bold this season and for Studio 23 we wanted to push the envelope in terms of color and silhouette. At the same time, we've replaced more extravagant eveningwear styles with very simple shortcuts to timeless style, such as a leather biker jacket that can be worn over and over again.
– Ann-Sofie Johansson, creative consultant at H&M

H&M Studio 2023 spring-summer collection

Grammy Award-winning Colombian-American artist Kali Uchis stars in the H&M Studio P/P23 campaign, based on a typically wonderful day in the life of the magnetic pop star. Directed and photographed by Charlotte Wales and styled by Georgia Pendlebury, Uchis brings her signature seductive style to the campaign with a series of stylized images that build on the theme of a glamorous life in front of the cameras.

This season, the design team was captivated by the idea of a modern megastar transitioning seamlessly between everyday fashion and glamorous red carpet attire. For today's social media-savvy generation, keeping it real is just as important as looking like a million bucks, so we wanted to create a collection that can transition from day to night without compromising your style.
– Linda Wikell, concept designer for H&M Studio

Photo: H&M

The H&M Studio 2023 collection will be available at hm.com from March 2.

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