Audi has revealed its first step into the world of Formula 1 – a design language, a racing car concept and a color identity that combine technical precision, German minimalism and bold self-confidence. The ambition is no small one: Audi wants to be competitive from day one. This is the Audi F1 2026.
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Winter 2026. Milan. The stars will shine high above the Dolomites, but the most beautiful ones will shine on stage – in inflatable jackets. Nike is once again dressing the Americans for the Winter Olympics, but this time with a fashionable sci-fi twist. Meet the latest “must-have” for cold days – the Nike Air Milano jacket, which literally inflates. And yes, Air is back in the air.
If there’s ever a time when we want to wear something that’s stylish, comfortable and ready to move – it’s now. Fall 2025 brings a new aesthetic that’s a fusion of fashion, movement and personal expression. And H&M Move has captured that moment perfectly with the new SoftMove™ collection, inspired by the world of contemporary dance – but without the pursuit of perfection. Instead, it celebrates the fluidity, femininity and confidence that comes when you finally dress for yourself.
When the autumn darkness creeps in with afternoon tea and morning workouts become almost heroic deeds, most men are looking for a single excuse to stay at home. But the new H&M Move collection for men 2025 says otherwise: why choose between comfort and performance when you can have both – and in style? With a fresh approach that combines technical innovation and modern design, H&M Move takes the initiative and sets new standards in men's activewear.
With its new Alphafly 3 Premium sneaker series, Nike proves that the future of running can draw inspiration from a nostalgic past – specifically, from an era when mustaches were long, workouts were brutal, and suede was mandatory running gear.
When Lacoste, synonymous with sporty chic and French timelessness, replaces its iconic crocodile for the first time in 92 years – it’s almost like Chanel sewing an emoji onto a handbag. But this time it wasn’t a whimsical fashion fad. It was about Novak. About Djokovic. For a man who has long been more than just a player in the world of tennis – he is a myth, a statistic and a machine all in one.
Rihanna returns to the fashion field – not as a bystander, but as an indispensable player who leads the game. The new FENTY x PUMA collection is a blend of boldness, elegance and completely new rules, where football elements get the haute couture treatment. It is a fashion offensive where every stitch, every piece of fabric and every detail communicates the same thing: sports fashion has moved into the first league of glamour.
Sportswear is our faithful companion during every workout – from running in the park to intensive training in the gym. But after a few uses, we often face an annoying problem: an odor that we cannot completely eliminate even after washing. Sweat, bacteria and dirt stubbornly anchor themselves in fabrics, especially in synthetic materials, which are typical for sportswear. How do I wash smelly sportswear, or rather how can I make sure that our favorite clothes smell fresh and look like new again? We reveal a simple but extremely effective trick!
When On-Running burst onto the running scene in 2010, it excited road runners and geek-minded footwear designers with its futuristic CloudTec cushioning technology. Today, the Swiss brand is becoming a serious force in trail running—that dusty, rocky cousin of road running where mud is more the rule than the exception. Two fresh models—the Cloudultra Pro and Cloudultra.
Have you ever wondered why your knee cries, your ankle groans, and your heart gives out while you run? Maybe the problem isn't your willpower, but your footwear. Enter the Nike Structure 26—your new, ultra-stylish running drama queen.
The latest Suunto Run running watch isn't just a new device on your wrist - it's your new personal running coach, inspiration, and (if you believe it) motivation guru with an AMOLED display. Will the new watch from Helsinki finally convince those who have long sworn by Garmin or Coros?
Forget ice baths and those ugly air boots from physiotherapy. The Nike Hyperboot is here – smart, hot and compressive. Yes, compressive. And your ankle will love it.











