Discover Spring/Summer 2024: Fjällräven, Royal Robbins, Hanwag and Primus - where sustainable fashion meets style

As winter slowly fades away and nature awakens to its full glory, Fjällräven, Royal Robbins, Hanwag and Primus reveal how Spring/Summer 2024 outdoor clothing and gear will combine functionality, sustainability and timeless style. Enter a world where fashion meets nature and where every piece is made with the future in mind.

This year brings fresh wind in sails of nature lovers and outdoor adventures. By combining innovation and tradition, Fjällräven, Royal Robbins, Hanwag and Primus present collections that not only reflect modern trends, but also inspire a sense of responsibility towards our planet. At the fore is durability that transcends current fads, and the focus remains on sustainability, a concept these brands have nurtured for decades.

Fjällräven continues its mission to inspire people to spend time outside with a collection that screams against fast fashion. This year was marked with the word "NO", which symbolizes the refusal to compromise on quality and functionality. The iconic Kånken backpack returns in the form of the Kånken Outlong, adapted for even more adventures.

Royal Robbins remains committed to minimal impact on the environment, introducing the BASECAMP collection, which combines recycled materials with natural ones such as hemp and preferred cotton. The color palette reflects the California landscape, and the clothes are designed to appeal to an urban population with a desire to get back to nature.

You will be surprised! This little jean pocket has that special feature!

Hanwag revives the legendary shoe ROTPUNKT, a symbol of freedom and innovation in climbing and paragliding. The limited edition shoes bring a retro style with modern functionalities that satisfy even the most demanding users.

The conclusion of the event has come Primus, who used his cookers to conjure up flavors that the participants could enjoy with the imperial fried rice. It was the perfect end to a day that was not only a presentation of new collections, but also a celebration of commitment to nature, adventure and sustainable development.

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