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If you want to find out what the world was like in the past, flip through your grandmother's or parents' family photo album. Habits that your loved ones once had will seem ridiculous to you. Their 'antique' look is especially amusing. And you will surely find it strange that your mother or grandmother looked very old when she entered her thirties. Today's 30-year-old women could easily subtract 10 years. Why is that?

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From 2004 we research urban trends and inform our community of followers daily about the latest in lifestyle, travel, style and products that inspire with passion. From 2023, we offer content in major global languages.