Advertisements are the lifeblood of capitalism, so it's no surprise that they're with us every step of the way. There are many of them, like a speeding car on the highway, which we perceive but do not move us excessively, but there are also those to whom we pay more than just the corner of our eye. These are often signed with a humanitarian or environmental protection organization and raise awareness, and not so much help spin the spirals of consumerism.
Some ads are therefore more memorable than others. Which makes sense, since they don't all serve the same purpose. But the fact is that a brilliant idea from even an obscure product can make a great story. But when this brilliance is combined with a strong message, the matter quickly spills over the boundaries of a print ad. And since paper can withstand everything, often these types of projects are downright shocking. Take a look at some of those who 'sparkled' a message that touches the deepest human emotions with a fantastic idea, demolished the Potemkin backdrop, peeled off the idealized wallpaper and put us in front of the truth, in front of the true image of the world.
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