Advertising usually does not conform to very high moral standards, but looking at old ads from the first half of the last century, we can be downright shocked.
Christmas holidays have always had their own charm. Fragrant delicacies, the warmth of being with your loved ones and the joy of exchanging gifts. And it is precisely the latter that has changed the most over time. We discover a collection of vintage advertisements that thoughtfully reflect the gift-giving ideas of the time and today evoke either laughing nostalgia or mild indignation.
Art director Mike Scalise, together with photographer Eric Sahrmann, created a series of unusual portraits of small super "muscles" as part of a healthy pregnancy awareness campaign.
The much-anticipated day, not only for American football fans, but also for global advertising giants, is here again in all its pomp and glitz.
Some time ago, we already wrote about extremely powerful ads that convince with their creative in a different and above all more creative way. This time, the creatives have set themselves the task of presenting us with advertisements that will not make us feel comfortable. Advertisements that remind us of the inappropriate attitude of humans towards animals.
Advertisements are full of stereotypical images that very narrowly define the ideal of beauty and social roles and, despite the declarative emancipation of the sexes, are still too often based on lived-in, patriarchal values, not to mention the departure of female and male images from the norms of authenticity. But what happens when we apply female stereotypes to men? The video has the answer.
An interesting project by The Sun newspaper, which put everyday, real men in the role of mannequins. The message of the project is that height or weight are not required factors for a sexy figure for both men and women, as the "ideal" standards of professional models and athletes are sometimes quite exaggerated.
Ads follow us every step of the way. There is a whole science behind them, which includes everything from careful choice of words, visualization, sublimation, to placement in space or positions in the press. Yes, advertising is rarely left to chance. But it happens even to the best and ads end up in inappropriate places or locations. But they come to the realization of the (un)luckiness of the choice only after the coincidences take their toll.
Super Bowl ads have a special power because they have a huge audience reach of over a hundred million. The price of the 30-second ad, which will be broadcast during the 49th Super Bowl, is therefore set by NBC this year at a dizzyingly high 4.5 million US dollars. Fox earned half a million less for them last year (7% growth). That is why the best and most expensive ads are created for it, since the reach of one Super Bowl ad is said to be equal to the reach of 250 daily ads.
What are the most viewed ads on YouTube in 2015? Some old friends like Budweiser came out on top, and the list also includes two video game ads, Clash of Clans and Boom Beach. In total, the most viewed ads in 2015 had as many as 470 million views (almost two-thirds of views occurred on mobile devices), which is 45 million more than the year before.
Super Bowl 2016 is getting closer. It will take place on February 7, 2016, when the Carolina Panthers and the Denver Broncos face off at Levi Stadium in Santa Clara, California (home of the San Francisco 49ers). But just like the game itself, the accompanying events are at least as important at the Super Bowl. By this we mean the ads that run during breaks and are a pop culture category unto themselves. But if we have to wait for the winner until the referee's final whistle, all ads are known in advance. That's why we're already revealing the best ads that will air during the 50th Super Bowl anniversary.
On the 75th anniversary of the broadcast of the first commercial, we collected the best Slovenian commercials of all time. Did you know that the first television commercial was broadcast on July 1, 1941 at 2:29 p.m. It was a 10-second ad for the watch brand Bulova, which aired in the US before a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies. And the cost of recording? Just 9 euros. Since then, television ads have become an integral part of our lives and accompany us every step of the way. Although no one really likes commercials, and no one looks forward to or looks forward to commercials interrupting shows, movies, and series, in all that time they've made a number of great commercials that we love to watch over and over again. We also have some of these in stock in Yugoslavia and Slovenia. Which one do you think of first?