Overprotective fathers, a chase in a Toyota Prius and a cold-blooded Mustang driver are just some of the incidents we will witness. For several years now, commercials during the grand final of American football have almost overshadowed what is happening on the field.
Ads follow us every step of the way. There is a whole science behind them, which includes everything from careful choice of words, visualization, sublimation, to placement in space or positions in the press. Yes, advertising is rarely left to chance. But it happens even to the best and ads end up in inappropriate places or locations. But they come to the realization of the (un)luckiness of the choice only after the coincidences take their toll.
The much-anticipated day, not only for American football fans, but also for global advertising giants, is here again in all its pomp and glitz.
Advertising usually does not conform to very high moral standards, but looking at old ads from the first half of the last century, we can be downright shocked.
Some time ago, we already wrote about extremely powerful ads that convince with their creative in a different and above all more creative way. This time, the creatives have set themselves the task of presenting us with advertisements that will not make us feel comfortable. Advertisements that remind us of the inappropriate attitude of humans towards animals.
Cristiano Ronaldo is Kevin McAllister in Soundbar advert. Christmas is practically around the corner, which means that TV programs will soon be flooded with advertisements and films with festive content. Of course, even this year we will not be able to avoid the film Home Alone, which has become inextricably linked with Christmas. Even though we've all seen it at least a hundred times, we still haven't gotten tired of it. Just as we never got tired of Cristiano Ronaldo's plays and goals, but this time he changed the role of a footballer to the role of Kevin McAllister and filmed the Portuguese version of the movie Home Alone. It is a parody of the famous film from 1990, made for the MEO brand.
Advertising agencies around the world are constantly trying to please their clients and create advertising campaigns that would attract the attention of the public. But only a few manage to anchor themselves deeply in the individual's consciousness with their advertisements.
Before Donald Trump became the US president, he did many things. Due to his recognition, he also appeared in many films and advertisements, but you probably did not know that he also appeared in a commercial for McDonald's.
Not only can Facebook be completely addictive, it also has a range of private information about us, such as our political and religious affiliation, and at the same time it knows exactly where we are in the world at a given moment. Considering how much time people spend on this social network, all this is not so surprising, but soon Facebook will have even more information, namely it will be clear to it how much we have under our thumb.
French ads will now have a disclaimer attached that the photo has been retouched. That the latter is an ongoing practice is no secret, as advertisers regularly digitally manipulate photos in an effort to make models look slimmer and fitter.
Us against them. We live in a world or to a society that loves pretentiousness and does it very crudely. There are those who are religious and those who are not. They are people from the countryside and those who have never seen a cow live, the narrator says. But maybe we have more in common with others than we think. If you see anyone crying at their desk these days, it's probably because they're watching this heartwarming Danish ad that leaves no one indifferent and proves that we're not all that different after all.
Advertisements are full of stereotypical images that very narrowly define the ideal of beauty and social roles and, despite the declarative emancipation of the sexes, are still too often based on lived-in, patriarchal values, not to mention the departure of female and male images from the norms of authenticity. But what happens when we apply female stereotypes to men? The video has the answer.