The Golden Drum, the international advertising festival, will once again serve up a lot of interesting things. Stefan Sagmeister, a world-renowned provocative designer who rarely gives lectures in Europe, is coming to the festival.
advertising
Provocation is one of those tools of advertisers that always attracts attention. If we add a touch of sexiness to it, an advertising campaign for lucky socks can be something really special. Do you agree?
Advertising usually does not conform to very high moral standards, but looking at old ads from the first half of the last century, we can be downright shocked.
Christmas holidays have always had their own charm. Fragrant delicacies, the warmth of being with your loved ones and the joy of exchanging gifts. And it is precisely the latter that has changed the most over time. We discover a collection of vintage advertisements that thoughtfully reflect the gift-giving ideas of the time and today evoke either laughing nostalgia or mild indignation.
If we've shed a tear or two at the maternal devotion in the London Olympics adverts, we can just whip up a new pack of tissues. Procter & Gamble is continuing its maternal campaign with a new ad for the upcoming Olympic Games in Sochi.
Art director Mike Scalise, together with photographer Eric Sahrmann, created a series of unusual portraits of small super "muscles" as part of a healthy pregnancy awareness campaign.
The latest ad for the already almost famously seductive Ax deodorant, which will also be aired at this year's Super Bowl, brings a twist with a shocking message.
Protein cologne, a solid gold Bluetooth headset, leather bedding and a barbed wire thief for half the price. All this and more is now available specifically for the male gender.
Alexander McQueen's new Spring/Summer 2014 collection, in all its characteristic fashion eccentricity, is accompanied by a dark campaign with Kate Moss, which is watched tensely through the eyes of an unknown voyeur.
The latest campaign of the French brand Chloe for the spring/summer 2014 collection carries a touch of summer freedom, romantic tenderness and glowing bohemian playfulness.
"It will be just you and me. We will be everything we have always dreamed of". In such a romantic tone, the latest advertisement of the Lacoste campaign "Life is a Beautiful Sport" takes us.
A dark mystical forest, brought to life by countless lights of various shapes, heralds a new era of the extremely popular retriever with an affordable interior. By deciding to use LED lights in its products, Ikea is actively taking its business strategy one step further towards sustainable development.