When designing product packaging, it is a good idea to adopt the well-known carpentry rule: "Measure twice, cut once", so that the manufacturer avoids the awkwardness that you will witness below. Why? Because the packaging of a product, especially a product of everyday use, has an impact on how customers accept the brand's product and, based on it, decide to buy it. We know examples of good practice, so let's look at how not to do it.
packaging
You always take something to eat to work. Some yogurt, salad, sandwich or dessert. And what do these foods have in common, besides calories? Waste. Everything comes in packaging that ends up in the trash at the end of the day. In the US, college students alone produce 30.4 kg of lunchbox-related trash each year, and the rest of us probably aren't any better. Packaging is a necessity, but thanks to the Tomorrow Machine, it is no longer a waste.
Let's face it, packaging often contributes to our purchase decision. This time we present you a selection of packaging that sells by itself and perfectly tells the story of the products.
Over-the-counter sales have long since been unlocked, which is why today's packaging has a much greater weight and role in the sale of a product than it used to. Force is an important factor, as it not only provides protection to the product, but must also give it added value. The following innovative packaging more than succeeded.
For the first time since 2013, McDonald's will change the graphic look of the packaging in its fast food restaurants around the world. New paper bags, pots and food packaging with clean, simple and colorful graphics will arrive in McDonald's restaurants by the end of 2016.
Engineering undergraduates at Cooper Union, Henry Wang and Chris Curro, have created a viral sensation with their imaginative reworking of a common cardboard box that makes the process of filling, opening and shipping packages easier.
"So that we don't get ripped off, there is an easier way to open yogurt, which in the past stirred up a lot of spirits and often angered fans of dairy products. Finally, we don't need a tap or a fork anymore, because this time it's really very simple. No torn cap or dirty t-shirt. This is the past, our present is completely different - above all, elegant and very convenient. You open it and it doesn't tear, really perfect," TV presenter Jože Robežnik welcomed the new way of opening Ljubljanske mlekarni products in his humorous style on his YouTube channel.
The packaging of the bags in which the coffee beans are sold does not have to be too boring, but it can also be a bit playful and artistic. This is undoubtedly the case for Dark Matter packaged coffee, where they played around a bit with the design of the packaging and presented new, cool designs.
FIVE Olive Oil is not only unique in taste, but also in packaging.
Portuguese design student, Gil Rodrigues, has created a cardboard wrap that elegantly opens small houses to safely store eggs.
We are used to pizza being delivered in a cardboard box. We've seen more unusual packaging designs before, but no one has a pizza box like the one used at Vinnie's Pizzeria in Brooklyn! Pizza Box Pizza is a pizza box from PIZZA!!! It is not known whether they charge you double the price for the pizza.
Recently, creators from different parts of the world have been impressing us time and time again with new ways to push single-use plastic out of use - the next in a line of genius ideas is called Soapack.