The largest Alpina store in Ljubljana's BTC shopping center shone with a modern and refined image, based on thoughtfully designed architectural features and the placement of products in the sales area. This means that only the best and highest quality products can be found in the renovated premises.
In addition to the visual image, The Alps when renovating, always have the user in mind and the added value they can offer. With a technologically advanced scanner that measure the specifics of the foot, with the data obtained, help the customer to find the optimal fit of footwear and comfort in sports – hiking, skiing or cross-country skiing footwear.
An advanced scanner that measures the specifics of the foot.Photo: Alpina
By choosing natural and primary materials such as wood and stone, have created a feeling of homeliness and authenticity in the sales area, which skilfully join hands with modernity. The carefully designed interior allows the user to immediately extract what he is looking for from the offer. An important part of the shopping experience is definitely the friendly sales staff who offer a comprehensive consulting service.
They created a feeling of homeliness and authenticity in the sales area.Photo: Alpina
They also renovated the exterior of the store and the entire fashion footwear sales department on the ground floor. The store welcomes visitors from the outside with a new metal facade and a large, illuminated at night, Alpina sign on the roof. Above the entrance to the interior, the logos of all Alpina brands are exposed - Alpina Sports, Alpina Fashion, Peter Kozina, Peko and Binom.
Despite the fact that the sales space is located on two floors, it connects with modern architectural elements into a unified story of a modern store. The concept of positioning the product portfolio of the assortment follows the logic of brands that are thoughtfully placed in the room. Each of them communicates its key unique advantages - from modern design and higher price positioning of the Peter Kozina brand to comfort through different widths in the fashion segment of the Alpina Fashion brand. In the sports segment, Alpina is placed at the very top of the world by typical winners red and black cross-country skiing shoes, worn by World Cup competitors, follow them innovative ski boots with an integrated Intemp heating system, and it is certainly the most popular premium hiking footwear among Slovenians.
Brands are thoughtfully placed in the space.Photo: Alpina
The Slovenian footwear company positions itself among users as a provider for all age groups and for various purposes, which is extremely important both from an economic point of view and also from the point of view of users, since at one point of sale they can find footwear for the whole family.
Alpina BTC
