the day of the biggest Slovenian sports events is behind us, and with it also the encouraging results of how we, as a company, once again contributed to a better environment. As part of the SharePlanica project, Mastercard has reduced the number of cars in Planica thanks to shared transport, thereby saving as much as 12 tons of CO2. With the amount of CO2 saved, a house could be heated with a heat pump for 19 years, a refrigerator could work for 41 years, a laptop could be charged for 130 years, a 7W LED bulb (equivalent to a 60W classic bulb) could burn for 648 years, a gasoline car could last 1, Circumnavigated the world 7 times. As part of the Priceless Planet Coalition, Mastercard will plant 10,913 trees, making an additional contribution to a planet without an expiration date.
As he commented on the project in Planica dr. Franci Petek, director of the Sports Institute of the Republic of Planica: "What we would achieve in a whole year by turning off the lights, here we achieve with a single drive. I really welcome any such action. And I must say that SharePlanica is really the queen among these campaigns.”
Planica has always connected Slovenia
This time, however, she also connected it in active care for the environment. Mastercard has created a car-sharing platform in collaboration with Planica as part of its sponsorship of the FIS Ski Jumping World Cup Final SharePlanica.si, on which visitors to Planica shared transportation and thus significantly reduced the CO2 footprint of Planica from the point of view of personal transport. The project was joined by influential people (Jernej Damjan, Jurij Tepeš, Miha Deželak, Katka Bogataj, Urška Ahac, Uroš Bitenc, Lucija Odar, Jan Filip Jordan Frangeš) and important Slovenian companies (NLB, Zavarovalnica Triglav, Big Bang, Pivovarna Laško Union and Športna Lottery of Slovenia).
193 transports were announced, 690 people were transported, 66,165 kilometers were saved, which helped to reduce Planica's CO2 footprint by as much as 12 tons! With the mentioned amount of CO2 saved, according to the calculations of the Center for Energy Efficiency of the Jožef Stefan Institute, which took care of the real numbers for the project, it would be possible to:
- An electric stove that burned continuously for 2.3 years
- We heated a 60 square meter apartment for 4.5 years
- For 19 years, they heated a 120 square meter house with an electric pump
- used the washing machine continuously for 7 years
- 8 years of continuous use of the vacuum cleaner
- Used the mixer continuously for 11 years
- For 18 years, he has been continuously mowing the grass with a battery-operated lawnmower
- 30 years of non-stop TV watching
- 41 years running the refrigerator
- 90 years of non-stop washing dishes with a dishwasher
- 130 years of non-stop laptop charging
- 453 years of constantly charging a mobile phone
- A 7W LED bulb that burned continuously for 648 years (equivalent to a 60W classic bulb)
- Around the world 1.7 times in a petrol car
- Around the world 4.4 times with an electric car
In order to contribute to the reduction of the CO2 footprint of all passenger vehicles in Planica, of which there were a total of 6,563 on Friday, Saturday and Sunday, Mastercard will Priceless Planet Coalition planted 10,913 trees. It is a donation in value 21,826 euros.
Priceless Planet Coalition
The Priceless Planet Coalition is a collaboration between Mastercard and experts in the field of climate change and forest restoration Conservation International and the World Resources Institute, focused on restoring 100 million trees. Together, they can deliver meaningful change as the initiative focuses on high-quality restoration projects that benefit the environment, communities and biodiversity. Association with 136 partners worldwide encourages people to implement sustainable practices in their everyday life, such as using public transport or reducing the use of paper. In return, consumers are rewarded with tree planting and other environmentally friendly initiatives that align with their values. Renovation projects include 18 unique locations on six continents. From Madagascar to Brazil, landscapes and habitats are being restored in some of the world's most beautiful places. With this, Mastercard is actively fulfilling its promise to create a better environment for us and for future generations.
Let's keep what's real Priceless®.
