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We all know that you should never judge a book by its cover, but unfortunately that's not always the case. Humans are constantly judged by our appearance, including the clothes and accessories we wear. One study thus showed that wearing one piece of clothing can give the impression that men who wear it are prone to cheating, even if they have never (yet) cheated on their partner.
In recent years, an increasing number of celebrities and influencers are launching their own brands and thus "enticing" their followers to buy. What 82% customers namely, he decides to buy based on the recommendation of an influencer. While more and more influencers are offering sustainable fashion products, consumers are increasingly concerned that some influencers are encouraging an unsustainable addiction to fast fashion. In doing so, we should not overlook the fact that with the presence of chemicals, we are also poisoning our clothes little by little.

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From 2004 we research urban trends and inform our community of followers daily about the latest in lifestyle, travel, style and products that inspire with passion. From 2023, we offer content in major global languages.