Women and girls born between 1980 and 2000 are highly influenced by brands, according to teen magazine Teen Vogue. According to the research, female shoppers of this type are expected to be even more inclined to buy items from well-known brands in the next five years and increase the share of personal expenses between 20 and 25 percent.
Can you imagine if Lipton made cigarettes and if M & M offered cartridges instead of tasty candies? Russian artist and designer Ilya Kalimulin used his imagination. And what is the effect?
Which are the fashion brands that made the most profit this year? The "top 10" list includes brands from the cheaper class as well as some brands from luxury fashion houses. So which are this year's most valuable brands?
7Brands recently explored the roots of brand names. So what do they mean and what stories are hidden behind brands such as Nike, Durex, Nintendo, Jägermeister, Volkswagen and others, read in the article.
The evolution of the logo is a reflection of the development of the brand or the story of the company over time. If anyone, it is the technology companies that have to adapt, prove and respond to the challenges of the times day by day. In the world of technology, what was new yesterday is already old today. This can also be seen in the logos, and some giants have gone through really drastic and not just cosmetic changes. Check out how Apple, Microsoft and other tech giants responded to the challenges of the time.
Again this year, Forbes magazine released the list of the most valuable brands of 2015, where we will take a closer look at which fashion brands managed to make it to the list of the 10 most valuable. Are the results surprising you?
Are you interested in how people around the world pronounce famous brands such as Coca-Cola, McDonald's, Disney and Google? Then you have come to the right address. And if you think that such an established and ubiquitous name as Coca-Cola sounds the same everywhere, you are honestly wrong.
Today, a brand name is a force to be reckoned with and the choice can mean the difference between 'to be' or 'not to be'. It is one of the most effective strategies or fatal mistakes a company can make. It is an element of identity, identification and distinction, and its importance is even greater in the case of international institutions. A few world-famous brands, which originally had rather strange names, found out that the original name of the clog would be in their development.
What if world famous brands like Facebook, Amazon, Adidas, Lacoste and Michelin sold wine? This was the question of Thomas Ollivier aka Tom Le French, who imagined how the bottles of wine would turn out if they were filled by well-known brands, but to whom the wine industry is foreign. He presented his fictitious designs in the 99 Wine Bottles series.
What would your favorite brand's logo look like crossed with a famous piece of art? A combination of NASA and Vincent van Gogh's Starry Night. And Apple and René Magritte. No, it's not a weird dream, it's a new art series from Logo+Art.
What if the appearance of the logos was influenced by the brand's products? You know the one where the McDonald's boss forbade his family to eat McDonald's food, because it can be seen from miles away that it is unhealthy. Industrial designer Marco Schembri decided to show the world what famous logos would look like if they were influenced by the products they represent. Guess what happened to the famous letter M that represents McDonald's?
Forbes magazine published the latest list of the most valuable brands in the world. Is this the sixth year in a row for Apple, which this year for the first time in 13 years has recorded a drop in profit and revenue, or do we have a new ruler in the rankings?