Today, a brand name is a force to be reckoned with and the choice can mean the difference between 'to be' or 'not to be'. It is one of the most effective strategies or fatal mistakes a company can make. It is an element of identity, identification and distinction, and its importance is even greater in the case of international institutions. A few world-famous brands, which originally had rather strange names, found out that the original name of the clog would be in their development.
In recent years, an increasing number of celebrities and influencers are launching their own brands and thus "enticing" their followers to buy. What 82% customers namely, he decides to buy based on the recommendation of an influencer. While more and more influencers are offering sustainable fashion products, consumers are increasingly concerned that some influencers are encouraging an unsustainable addiction to fast fashion. In doing so, we should not overlook the fact that with the presence of chemicals, we are also poisoning our clothes little by little.
Women and girls born between 1980 and 2000 are highly influenced by brands, according to teen magazine Teen Vogue. According to the research, female shoppers of this type are expected to be even more inclined to buy items from well-known brands in the next five years and increase the share of personal expenses between 20 and 25 percent.
Are you afraid that you will buy a fake every time you intend to buy products from prestigious brands? Thanks to the latest Aura platform, you will FINALLY be able to forget the fear, because this platform separates fakes from the original!
Just like brands and their logos, emoticons surround us at every turn these days. Wondering what the logos would look like as emoticons? Click and you will find out.
What if world famous brands like Facebook, Amazon, Adidas, Lacoste and Michelin sold wine? This was the question of Thomas Ollivier aka Tom Le French, who imagined how the bottles of wine would turn out if they were filled by well-known brands, but to whom the wine industry is foreign. He presented his fictitious designs in the 99 Wine Bottles series.
Companies spend large amounts of time and money trying to personalize their brands, because in this way they want to get consumers to take them as their own and see them as friends. Have you ever wondered what your fictional friends look like in real life?
The brand also gets its identity with the name, which is one of the carriers of the overall image. The name is the first impression of a certain brand, so it is important for companies operating in the international market to find out what the name means in another language, otherwise they may be compared to something similar to what happened to these brands...
On Friday, at a gala event at the Four Points by Sheraton Hotel, the winners of the Superbrands Slovenia 2022 title were announced. Based on a spontaneous cancellation, those brands that are the most recognizable in Slovenia and most trusted by consumers were chosen and awarded. The guests of the festive event were addressed by the owner of the Superbrands Slovenia license, Boško Praštalo, who together with his partners ensured a great atmosphere and many unforgettable moments.
Have you ever wondered what the slogans of famous brands would say if they were really honest and didn't plant flowers? Then you will definitely come to your account in this post.
7Brands recently explored the roots of brand names. So what do they mean and what stories are hidden behind brands such as Nike, Durex, Nintendo, Jägermeister, Volkswagen and others, read in the article.
Can you imagine if Lipton made cigarettes and if M & M offered cartridges instead of tasty candies? Russian artist and designer Ilya Kalimulin used his imagination. And what is the effect?