For some, Fjällräven Polar is the start of something bigger and better. For a select few, it is a life-changing experience. Until December 13, you can sign up for an unforgettable adventure, and with a bit of luck, you will ride a sled through the Scandinavian tundra.
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Swedes have a special attitude towards nature, design and personal hedonism, it seems that nature and contact with it always come first. They inculcate this DNA of coexistence with nature to their offspring. It's all part of getting back to her and getting back to her. Part of this philosophy, as well as part of the brands' vision, was brought to us by the brands Fjällräven and Primus. They took a selected group of journalists from all over the world out of the city and into nature.
The Fjällräven Classic is a traditional event for everyone who wants to get to know the Swedish nature. This year, Fjällräven presents a digital form of hiking through Fjällräven Classic TV. It is an online solution where people can go on a hiking experience online despite the current conditions.
The passion and extensive experience of the Swedish brand Fjällräven in the manufacture of backpacks and on the other hand an absolute commitment to the planet Earth for a sustainable attitude are attributes that make Fjällräven backpacks very special.
Looking for the most versatile hiking shoe? The best shoe for as many possible situations and adventures in the hills and mountains? The new Haglöfs Duality AT1 GT hiking boot aims to prove once and for all that a hiking boot can also be an extremely versatile piece of footwear. It has two completely different characters.
Fjällräven presents some new models of winter jackets, for which they drew inspiration from their rich expedition history.
In the 2022 collection, Kånken was designed by the Swedish color master, designer and photographer Tekla Evelina Severin - her inspiration was the "open horizon".
If you are a fan of outdoor activities, the Soča Valley is definitely the corner of Slovenia and the Alps that you must visit. There you will experience adrenaline-pumping water adventures with kayaks and rafts on the Soča River, discovering the unspoiled beauty of the surrounding canyons, it is also home to various aerial feats, from ziplining to paragliding and panoramic skydiving, which attract visitors from all over the world at their own expense but so do hikers and bikers, as the nearby trails offer stunning views of streams, waterfalls and endless green forests.
Fjällräven, a Swedish outdoor clothing and equipment brand, presented its new collection at an event in the National Gallery in Ljubljana in October.
Oh my gosh, sustainable fashion is downright exciting! And I like how companies in fashion are behaving towards nature and becoming more responsible. As a fashion enthusiast, I am constantly on the lookout for brands that are pushing the boundaries of what it means to be sustainable in the fashion industry. And let me tell you, there are some truly amazing brands that are leading the way in this extremely important field.
For those who love to explore the outdoors, Fjällräven needs no introduction. The Swedish brand has been popular with outdoor enthusiasts since the 1960s with its functional and durable equipment and clothing. Fjällräven's latest Spring/Summer 2023 collection continues to embody the brand's values of inspiring and encouraging people to discover nature.
Summer is simply calling for outdoor adventures. We are full of plans for summer adventures, our bags are packed and we set off to find new experiences with friends, family or a larger company. Whether we're venturing into a little more wild nature or just chilling in a city park, these are the days we make memories that become stories to tell as the nights grow longer again.