Marketers are smeared with all the "frogs" and have the psychology of the consumer in their little finger. If they were masters of seduction even before the crisis, it forced them to perfect the skill for their own survival. With imaginative and elaborate tricks, as well as quite dirty tricks, they catch us on their hooks in the muddy water of capitalism. And let's not pretend, things are not randomly arranged in stores, because there are no coincidences in stores. You will see.
The first one trickery it's already lurking on us outside the store. Shining inscriptions and another advertising 'decoration' like Sirens, they invite the consumer into their bosom. And yes, you may go to the store for one or two things. But people among the shelves are not like that disciplined, as you might wish, which merchants they know too well.
Who will give in first? You or the date until which the discount lasts?
Shopping cart he was so straightforward a brilliant invention and of course 'packaged' in such a way as to appear as an acquisition for customer, but when in fact it is water to the mill for merchants. How much would you carry if you had to carry things in your hands? You would definitely be more into shopping prudent. Yes, how the stroller has been 'abandoned' in recent decades, or put on weight, I don't even mention it.
Now see if you yourself have already fallen into any of the following 16 trading 'loops'.
Signs like "Sale" and all the adjectives with which it is "discounted" lure the customer into the store, where, in all probability, he then buys a product that is not part of the sale at all.
Have you noticed how easily accessible all the products are in stores? No wonder, if the psychology behind touching a product says that it greatly increases the likelihood of a purchase.
The variety of choices is not only in the number of products. Writing or the choice of colors plays almost as important a role as the width of the offer, so colors are not innocent sheep either. Warm shades of red, orange and yellow attract people to the store, while inside the color palette changes, as blue and green are the ones that encourage us to spend (too) more.
Everything a merchant really wants to sell to an unsuspecting customer is at eye level. Retail 'favorites' are hiding right at the end of the shelf 'aisle'.
Of course, there is also a height for children. There, the merchants keep toys, sweetened flakes, candies, in short, everything that parents would not want their little ones to see. A child's play trick for traders and surely another capitalist kick under the belt.
Of course, the loyalty card has pluses for the customer, but like any medal awarded to you by a merchant, it also has two sides. The ostensible benefits cloud your judgment to the point that you open the door to the brand's shopping habits, making you even more vulnerable to their tricks.
Hypermarkets hide dairy products and other important food products at the very beginning of the store and thus force the consumer to always go through almost the entire capitalist "way of the cross", consisting of the "delicacy department", "sweets department", "beverage department", etc.
Baker's cakes and flowers are planted near the entrance of the store, as their attractive smell activates the salivary glands, thus preying on easy targets, people who are victims of their shopping hot-bloodedness - impulsive shopping.
Shopping cart. As we have already mentioned - a wolf in sheep's clothing since 1938. Even now, most have not exposed him. Because of it, we buy more than we would otherwise. "Volk sit and capitalism whole" could be said.
Turbo capitalism is also fueled by slowness and serenity. Do you like pleasant and calm music when you navigate between products? If so, then this will change when you realize that as a result, you spend more than you would otherwise due to less stress. And if loud music drives us out of the store, according to studies, this surprisingly does not affect sales. The 'wealth' of the classical music arrangement leads you to purchases that can cost a fortune. Yes, behind virtuosos like Beethoven and Mozart lies a sales virtuoso.
Not only do sales flirt with the customer and lure them into dangerous financial waters, expiration dates create a false sense of urgency to purchase. Such affairs rarely end well.
The square footage of the store is also important. In crowded stores, people spend less time and consequently less money because of the discomfort. The greater the volume in the store, the greater the volume of the customer's desire to purchase the product.
Once we step into a "corridor" surrounded by shelves, we have to cross the whole one if we want to go to another one. No shortcuts, countless temptations.
Most shops lead the customer from left to right. This is compounded by the fact that we drive on the right and that most of us are right-handed. We are more likely to buy things that are on the right side of the "aisle". And where are the more expensive products? You can guess twice.
The most profitable part of the store is the one around the cash register. Just when you think you're out of trouble, chewing gum, magazines, candy, cigarettes, etc. pop up your sleeve. They say the last kilometer is the hardest. And people get stuck here, like on a conveyor belt. That's why it always has such a long line of products scrolling through it, and many of them only end up on the "guest list" (read the receipt) at the last moment for 'entry' into the bag.
Tastings ensure that shopping is not just a journey from the desired product to the cash register, which slows us down and makes us vulnerable to a purchase that you had no intention of making or that you didn't even know existed before.
From 2004 we research urban trends and inform our community of followers daily about the latest in lifestyle, travel, style and products that inspire with passion. From 2023, we offer content in major global languages.
