Recently, we come across the term 'responsible drinking of alcohol' several times. However, concrete information and recommended values of alcohol that do not exceed the limit of responsible drinking are still quite difficult to find. At Y&R Russia, they discovered an elegant solution. They have created wine bottles that promote responsible drinking in a very innovative way. There are illustrated educational stories hidden on the bottles, the final unfolding of which is only realized when the bottle is emptied to the bottom.
Russian advertising agency Y&R Russia has created an interesting campaign that calls for responsible drinking of alcohol. Wine bottles with illustrated tips for drinking alcohol, which we arrive at through the unfolding story by emptying the bottle.
No one likes to be brainwashed by others. In Russia, where it is alcohol a big problem, they mostly want to convince people with the effect of shock - this way of showing the consequences of excessive alcohol consumption is subtle or unobtrusive, so the creators are hoping for a more positive response to the public.
READ MORE: A wine bottle that does not drip or leak
A campaign supported by Russia's largest wine distributor Simple Wine, counts 1000 bottles. These are decorated with drawn stories depicting consequences of irresponsible drinking of alcohol. There are three different stories. One of them shows a couple enjoying wine, and the evening ends in a drunken car accident. By the way, you knew that On September 19, we celebrate World Responsible Beer Day.
More information:
yr.ru
