Timeless luxury: Rolex presents a new platinum model in its 1908 Perpetual line

The new peak of luxury

1908 Perpetual
Photo: Rolex

Rolex, the Swiss watchmaking icon, is expanding its relatively new 1908 Perpetual line with the release of a luxurious platinum version. While other watch brands present novelties and highly anticipated reissues at the Watches and Wonders event in Geneva, Rolex stays true to its tradition with minimal but attractive changes to its existing range.

The first versions of the 1908 Perpetual were made in white and yellow gold, and the new platinum version brings freshness to the line. With a case diameter of 39 mm and a thickness of 9.5 mm, the new model retains the characteristic fixed bezel with ribbed edges. The difference is in the dial, which now combines platinum color with light blue and a 'rice grain' pattern. On the lower part of the dial there is a small seconds counter with a brushed pattern, and the characteristic opening on the hour hand is also noticeable.

Photo: Rolex
1908 is characterized by a design that expresses the full strength of the watch's character in the simplicity of its display, as well as the details that give it a unique identity. It perfectly embodies the spirit of the Perpetual collection, which at its core is a celebration of the art of watchmaking in its most noble form. The watch is named '1908' in tribute to the year Hans Wilsdorf invented the name 'Rolex' and registered the brand in Switzerland.
Photo: Rolex
Through the transparent caseback, which is rare for Rolex, we can admire the interior of the watch, which is powered by Rolex's own automatic caliber 7140 movement with a power reserve of 66 hours and a gold rotor. The watch is also water resistant up to 50 meters. But it has many other goodies, such as 18-carat white gold hands and a leather strap with the Dualclasp system.
Photo: Rolex
Model 1908 is equipped with an alligator leather strap, matte brown or black. This elegant strap is specially made for the new watch, with a green calfskin lining and toned stitching. It is equipped with a Dualclasp in 18K yellow or white gold, which always sits centrally on the wrist thanks to its thoughtful design.

The new platinum version of the 1908 Perpetual is already available from Rolex as part of their permanent collection, priced at $30,900. For more information, visit the brand's website. This luxurious timepiece is not only a measure of time, but also an expression of superior taste and prestige, committed to the tradition and innovation typical of Rolex.

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