Amazon has already confirmed that Prime Day 2025 will take place in July this year, although it hasn't revealed the exact dates yet. Looking back at previous years, it's almost scientifically accurate to predict that it will be a two-day event in the middle of the month - analysts are speculating on July 15th and 16th, as in 2024 the e-shopping holiday took place on July 16th and 17th. Prime Day traditionally lasts 48 hours and includes discounts that can put you in a slight shopping euphoria - don't worry, you're not alone.