The brand also gets its identity with the name, which is one of the carriers of the overall image. The name is the first impression of a certain brand, so it is important for companies operating in the international market to find out what the name means in another language, otherwise they may be compared to something similar to what happened to these brands...
company name it is important as it represents the brand. Every company knows that a good name is important in doing business in a competitive market and that it is a crucial part of the identity card. Therefore it must be carefully selected. Choosing a name is a complex process that also includes checking the significance of the name in the important foreign markets in which they will or want to operate.
READ MORE: City Logos - If Cities Were Brands
We believe that the companies below also wanted only the best with their names, but forgot to do their homework as they didn't - or at least not well - check what their names mean on some foreign markets, on which they are. And now it's beating them...
When a brand name has a completely different meaning in a foreign language:
