The BMW iX 2025 responds to past criticisms. When BMW introduced the iX in 2022, the response was extremely mixed. Some celebrated it as a turning point in electric mobility, while others had serious concerns - especially about its bold design. The front grille, which is part of BMW's modern identity, has become a target of criticism, with some calling it "too big", "unesthetic" and even "inconsistent with the brand's tradition". Many automotive journalists also pointed out that, despite its innovation, BMW should retain certain classic design elements that fans of the brand have come to expect.